The Top Affordable CRM Software Solutions in 2023

Jul 21, 2023, 5:36 AM

The Top Affordable CRM Software Solutions in 2023

With businesses constantly looking for ways to maximize profitability without compromising on quality or productivity, the demand for affordable yet effective tools has surged significantly. Among these, Customer Relationship Management (CRM) software is one that’s particularly valuable. In this article, we explore the top most affordable CRM software solutions in 2023 that offer impressive features without breaking the bank.

1. Zoho CRM

A long-standing player in the world of CRM, Zoho CRM remains a go-to option for businesses in need of affordable, feature-rich solutions. Zoho CRM provides an intuitive interface that simplifies managing customer data, tracking sales, and communicating with customers. Furthermore, it integrates seamlessly with other Zoho products and numerous third-party applications. Zoho's basic plan starts at just $12 per user per month, proving that you don't have to pay high prices for high-quality CRM software.

2. HubSpot CRM

HubSpot CRM is another cost-effective choice that stands out due to its unique offer: a free CRM system. This system isn't just a pared-down version of a paid product. It offers robust features, including contact and deal management, email tracking, and integration with Gmail and Outlook. This is a fantastic option for startups or small businesses getting their feet wet in the CRM world. For more advanced needs, paid plans with additional features start at $45 per month.

3. Pipedrive

Pipedrive emphasizes simplicity and ease of use in its design, which, combined with its budget-friendly pricing, makes it an appealing choice for many SMEs. Its visual sales pipeline interface allows you to see where every deal is in the sales process at a glance. Pipedrive's basic plan starts at $12.50 per user per month, making it a competitively priced solution for teams looking for an efficient, straightforward CRM system.

4. Freshsales (by Freshworks)

Freshsales provides a comprehensive suite of features and capabilities at a wallet-friendly price. It's known for its robust lead scoring system, user-friendly interface, and excellent customer support. Freshsales also offers a freemium version for small businesses and startups. The paid version, which provides access to advanced features, starts at $15 per user per month.

5. Insightly

Lastly, Insightly is a versatile CRM software that offers a free plan for up to two users, ideal for very small businesses or freelance professionals. It provides excellent project management features in addition to standard CRM functions. Paid plans with more advanced features and more user slots start at $29 per user per month.

6. Attio

Known for its user-friendly interface, Attio offers a streamlined approach to customer management. It integrates seamlessly with your email to manage contacts and track communication effortlessly. With plans starting from $19 per user per month, Attio proves to be an affordable CRM software solution for businesses of all sizes.

7. is a unique, lead-centric platform designed to simplify the sales process. This CRM solution focuses on action, providing tools for easier lead tracking and follow-ups. The Starter edition of starts at $10 per user per month, making it an economical choice for businesses that prefer an action-oriented CRM.

8. Outseta

Outseta combines CRM with other essential business tools like email marketing and billing in a single platform. This integration-heavy approach makes it an affordable and efficient solution for startups or businesses looking to streamline their operations. Outseta's pricing begins at $79 per month for the entire company, regardless of the number of users.

9. Zendesk Sunshine

Zendesk Sunshine is a CRM platform that offers a great balance between advanced features and affordability. It is a flexible, open CRM platform built on AWS that allows businesses to connect and understand all their customer data, wherever it comes from. Pricing for Zendesk Sunshine starts at $35 per user per month.

Pricing Comparison

Product Starting Price
Zoho CRM $12 per user/month
HubSpot CRM Free, Paid plans from $45/month
Pipedrive $12.50 per user/month
Freshsales $15 per user/month
Insightly $29 per user/month
Attio $19 per user/month $10 per user/month
Outseta $79 per month (for the entire company)
Zendesk Sunshine $35 per user/month


While CRM software is a crucial component of any modern business strategy, affordability doesn't have to mean a compromise on quality. Zoho CRM, HubSpot CRM, Pipedrive, Freshsales, Insightly, Attio,, Outseta, and Zendesk Sunshine all provide robust features that can streamline your customer management processes without straining your budget. Remember, the key is not just to look for the cheapest CRM software, but to find a solution that best fits your business's unique needs and budget.